Last updated: March 2026

At EverySmile Dental we take your privacy seriously. This policy explains what personal information we collect when you use our website or contact us as a patient, how we use it, who we share it with and what your rights are. We’ve written it in plain language because we think you deserve to understand it without needing a law degree.

If you have any questions about anything in this policy, please get in touch with us directly.

EverySmile Dental 1c Desford Lane, Ratby, Leicester, LE6 0LE Email: hello@everysmile.co.uk Phone: 0116 350 3322 Website: everysmile.co.uk

Who This Policy Applies To

This policy applies to anyone who uses our website at everysmile.co.uk, contacts us by phone, email or contact form, or receives dental care at EverySmile Dental. Our website is not designed for use by children and any collection of personal data from children is unintentional. If you believe we have collected information from a child, please contact us and we will delete it promptly.

What Information We Collect

The personal information we may hold about you includes the following.

Contact and identity information such as your name, address, email address and phone number.

Health and clinical information including notes and reports about your dental and general health, details of treatment you have received or require, information about complaints or incidents and treatment outcome information you have provided.

Communication records including messages submitted through our contact forms, details of any correspondence we have had with you and recordings of phone calls where applicable.

Feedback and survey information including responses to patient satisfaction surveys, testimonials and any information provided as part of marketing or research activities.

Website usage information collected automatically when you visit our website, including your IP address, browser type, pages visited and time spent on the site. Some of this is collected via cookies and tracking technologies. Please see our Cookie Policy for full details.

Information from third parties including information received from business partners, advertising networks or analytics providers, or from other companies who have obtained your permission to share your information with us.

It is important that the information we hold about you is accurate and up to date. Please let us know if any of your personal details change.

How We Use Your Information

We use the information we hold about you for the following purposes.

Providing and supporting your dental care including maintaining your clinical records, coordinating with other healthcare professionals involved in your treatment and managing your appointments and billing.

Responding to your enquiries whether submitted by phone, email or through our website contact form.

Sending you service-related communications such as appointment reminders, recalls and practice updates that are relevant to your care.

Marketing and promotional communications including information about new treatments, special offers or services we think may be of interest to you. You can opt out of marketing communications at any time by contacting us at hello@everysmile.co.uk.

Patient feedback and quality improvement including satisfaction surveys, audit of clinical records and assessment of complaints or concerns to improve the standard of care we provide.

Legal and regulatory compliance including responding to requests where we have a legal obligation to do so and enforcing our own policies.

Security including the use of Google reCAPTCHA on our website to protect our contact forms and booking system from spam and misuse. See below for more detail on this.

If we wish to use your information for any purpose not described in this policy, we will ask for your consent beforehand and will only proceed with your permission.

How We Share Your Information

We will never sell your personal information to third parties. We will not share your information with anyone outside EverySmile Dental except in the following circumstances.

With your consent where you have given us permission to share your information with a specific third party.

With other healthcare professionals involved in your care, where sharing information is necessary to support your treatment or where you have asked us to liaise with another clinician on your behalf.

Where required by law including in response to a court order, legal process or regulatory requirement, or to enforce our own policies and agreements.

In exceptional circumstances where we are unable to seek your consent and sharing information is necessary to protect your vital interests or those of another person.

Any third party that receives your personal information from us is required to use it only for the specific purpose for which it was shared and not to retain it beyond what is necessary for that purpose.

In the event that EverySmile Dental or its website is acquired by or merged with another company, your personal information may be transferred to the new owner as part of that transaction.

Google reCAPTCHA

We use Google reCAPTCHA on our website to protect our contact forms and booking system from automated spam and misuse. This helps ensure that the interactions on our website are made by genuine users and protects the security of your personal information.

To carry out this security function, reCAPTCHA may collect data including your IP address, mouse movements and time spent on the site. This information is processed by Google in accordance with their own Privacy Policy and Terms of Service, which you can review at google.com/privacy. By using our website you are consenting to this processing for security purposes.

If you have any questions about our use of reCAPTCHA please contact us at hello@everysmile.co.uk.

 Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and to help us understand how people use the site. For full details of the cookies we use, what they do and how to manage your preferences, please read our Cookie Policy.

Third Party Links

Our website may contain links to external websites that are not operated by us. This Privacy Policy applies only to everysmile.co.uk and does not cover the privacy practices of any third party websites you may reach via links on our site. We have no control over and take no responsibility for the content or privacy practices of any third party sites. We recommend that you review the privacy policy of any website you visit.

How We Protect Your Information

We take reasonable and appropriate technical and organisational measures to protect your personal information against loss, misuse or unauthorised access, disclosure or alteration. These measures are reviewed and updated regularly.

While we do everything reasonable to protect your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of information transmitted to us via our website and any such transmission is at your own risk.

How Long We Keep Your Information

We retain personal and clinical information in accordance with our legal and professional obligations. Dental records are typically retained for a minimum of ten years from the date of last treatment, or until age 25 in the case of children’s records, in line with General Dental Council guidance. Other personal data is retained only for as long as is necessary for the purpose for which it was collected, after which it is securely deleted or anonymised.

Your Rights

Depending on applicable data protection law, you may have the following rights in relation to your personal information held by EverySmile Dental.

The right to access a copy of the personal information we hold about you.

The right to rectification if any information we hold about you is inaccurate or incomplete.

The right to erasure in certain circumstances, you may ask us to delete personal information we hold about you.

The right to restrict processing in certain circumstances, you may ask us to limit how we use your information.

The right to data portability the right to receive your personal data in a structured, machine-readable format and to have it transferred to another organisation where technically feasible.

The right to object to certain types of processing including direct marketing.

The right to withdraw consent where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

The right to lodge a complaint with the Information Commissioner’s Office if you believe your data protection rights have been breached. The ICO can be contacted at ico.org.uk or by calling 0303 123 1113.

To exercise any of these rights please contact us in writing at hello@everysmile.co.uk or by post to the address below. We will respond to all requests in accordance with applicable data protection law. Please note that restricting or withdrawing consent for certain types of data processing may affect our ability to provide some services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The revised policy will be posted on this page with an updated effective date. We recommend checking this page periodically. Your continued use of our website following any update constitutes your acceptance of the revised policy.

 Contact Us and Data Protection Enquiries

If you have any questions, concerns or complaints about how we handle your personal information, please contact us directly.

EverySmile Dental 1c Desford Lane, Ratby, Leicester, LE6 0LE Email: hello@everysmile.co.uk Phone: 0116 350 3322

We will address all enquiries promptly and in accordance with our obligations under applicable data protection law.